Most promising SaaS acquisitions in 2024

Startup Info

Software as a Service (SaaS) companies are becoming increasingly popular, and they play only a more prominent role in the market. Because SaaS companies are a new, significant phenomenon, numerous acquisitions are happening on the market. The reason for these actions is that every company wants to make sure it will be able to grow and evolve faster. Businesses from the SaaS sector often prefer to join forces with other players who want to expand their offers and have a more significant impact on the market. 

Every institution that decides to invest its money in another company and the technology and services provided by it wants the investment to be as lucrative as possible. With the SaaS sector gathering so much attention, businesses in it are generally excellent institutions with which to start cooperation. In 2024 alone, multiple acquisitions took place, and three of them are especially worth mentioning.

Cart.com’s acquisition of Amify

In 2024, everybody knows what Amazon is and how it works. The website is a vast marketplace, and many people sell their products on Amazon as a main source of income, or even smaller businesses operate on the platform. The whole ecosystem is so developed that there are also companies that provide a better working environment on Amazon for sellers. 

One company that does precisely that is Amify, which was recently acquired by Cart.com. Amify offers multiple tools for analyzing the marketplace, making it easier to sell, advertise, and understand the market. This enables sellers to operate more efficiently and quickly.

The acquisition enables Amify to reach more users and improve its service and technology, while Cart.com gets a new tool to enhance its offer for Amazon marketplace users.